Steal From Marketing to Improve Your Training


The eLearning Coach Newsletter

For Curious Learning Professionals

Hi Reader,

Why do learning design look to other fields for inspiration? Perhaps because learning design is a mix of so many fields, we're able to easily incorporate strategies from surprising places. In this issue, you'll find ideas from marketing, product design, and graphic design.

Would you like to learn how to write short video scripts? Check out my 90-minute ID Focus Session: How to Write Short Video Scripts. It's happening this Saturday March 29th. If you can't make it, you can watch the recording and download the resources. Find out more here: How to Write Short Video Scripts Workshop. It's a way to build one skill at a time.

Steal from Marketing to Improve Your Training

Everyone wants their training to be most effective and more engaging. So, what can we learn from marketing? Mike and Bianca explain.

Steal from Product Design: Seven Principles for Innovating

Seriously, I really mean "borrowing." Why product design? This field is continuously searching for disruption and innovation. See which strategies may help YOU innovate.

Designing Text-Based Information: Typography for eLearning

Do you know how to make the text in your courses legible, readable and aesthetically pleasing? Best to check these principles because they improve the learning experience.

On April 9th and 10th (2 hours a day), iSpring is giving an event called From Slides to Engaging Courses. iSpring works as a PowerPoint plugin and is one of the easiest authoring tools to use. You can get a 30-day free trial. Read more about it here: https://ispri.ng/nMv7W

Now on to the goodies below.

GOOD FINDS

Before downloading files, please be sure to check that they are virus and spam-free. Note that freebies often require some form of registration.

FEED YOUR MIND

MULTIMEDIA

COOL TOOLS

  • Elicit: An AI research tool that finds papers and writes a report
  • Liner: An AI research tool that gets good reviews.
  • Loom: In case you didn't yet know about this app for recording video messages. 25 videos on the free plan.
  • Likewise: TV, movies, book, podcast recommendations.

MY COMMUNITY AND COURSES

Hands-on 90-minute workshop this Saturday, March 29th at 11:00AM EDT. Find out more.
This is a learning community of smart and friendly members that want to move forward and expand their instructional design skills. We have 15+ self-paced courses, monthly speakers who are industry leaders, member calls, and a discussion forum. All courses are open to all members.
My free 12-lesson email course about transitioning to a career in instructional design. The course explains the variety of instructional design careers, tasks of the profession, places to network, salary ranges and more. You'll get two email lessons a week for six weeks. Or receive all lessons at once by purchasing the eBook.
Would a colleague like this newsletter? They can sign up here: The eLearning Coach Newsletter. See you on LinkedIn, Bluesky, and at Instructional Design Newbies on Facebook!

Stay inspired!

Connie Malamed

PO Box 1623, Frederick, MD 21702
Unsubscribe · Preferences

The eLearning Coach Newsletter

I help learning professionals build skills and visibility to advance their careers. Join 15,000 readers who enjoy articles on learning design, visual design, and cognitive psychology every month.. Subscribe for practical guidance, resources, and freebies.

Read more from The eLearning Coach Newsletter

The eLearning Coach Newsletter For Curious Learning Professionals October 2, 2025 Hi Reader, I hope you are well. Did you know that moving pictures, like animations, are one of the basic visual features that capture our attention? However, animations are not always the most effective choice for learning. Read the first article to find out more. One of the significant challenges of remote work is missing out on great opportunities or higher pay. Out of sight, out of mind. The second article...

The eLearning Coach Newsletter For Curious Learning Professionals September 1, 2025 Greetings Reader, Do you ever struggle when working with Subject Matter Experts (SMEs)? Maybe they don’t fully understand your role or what you actually do. Maybe you don't get their perspective. In the first and third items this month, you’ll find strategies based on research and practice to make SME collaboration easier and less frustrating. The second article continues my visibility series. This one is for...

The eLearning Coach Newsletter For Curious Learning Professionals August 1, 2025 Greetings Reader, It’s peak heat season for much of the Northern Hemisphere, and every day can feel like a slog through humidity and high temps. Still, garden tomatoes, breezy summer nights, and fireflies make it all worthwhile. I hope you’re having a good season, wherever you are. Now, on to the articles. 7 Books That Will Make You a Better Writer Many people—myself included—didn’t realize just how much writing...